Before the Covid-19 pandemic, E-Commerce gradually rose as a mode for purchases. Following the pandemic, E-Commerce is an unmissable route to market that every business must use.
China is the fastest-growing and largest e-commerce market in the world. In 2021, about 24.5 percent of the total retail sales in China were made online. Marketplaces and other online stores play a leading role in e-commerce. China's largest e-commerce platforms are Tmall, Taobao and JD.com.
By 2023, online retail is expected to account for 64% of China's total retail sales. 55% of Chinese consumers use their mobile phone daily or weekly for online shopping. Apparel is the most attractive category for Chinese online shoppers, followed by cosmetics, food, electronics and household appliances.
![Ahlers - Workshop Trade Facilitation and E-commerce](/sites/default/files/styles/pg_text_media/public/2022-02/shutterstock_618053624.jpg?itok=sbR9VbH7)
Attracting thousands of entrepreneurs and companies from all four corners of the world, China is one of the most promising markets worldwide. With a population of almost 1.4 billion people, China’s rapidly rising wages have contributed to a growth in consumption and an increasing purchasing power. China’s digitalization greatly contributed to the success of the most lucrative industry in China: E-commerce.
Did you know it is estimated that by selling on e-commerce platforms, companies can increase by 20% their sales? Not leveraging e-commerce will make it hard to reach your full potential in China. What is more, the virtual world will change the way consumers in China interact online and shop.
![Ahlers - Workshop Trade Facilitation and E-commerce](/sites/default/files/styles/pg_text_media/public/2022-02/shutterstock_1436843120_-_copy.jpg?itok=Pc9zKOFc)